Skip to content
Register your interest
  • EPP PEN London
  • About
  • SPEAKERS
  • Agenda
  • PARTNERS
  • Venue
  • EPP PEN London
  • About
  • SPEAKERS
  • Agenda
  • PARTNERS
  • Venue
Register your interest

EPP PEN London

Connect with a professional network of pricing and RGM leaders near you

Join our Peer Expert Network (PEN) to empower your professional journey through peer-led discussions and expert insights

September 23, 2024
Events @ n° 6, London

Register your interest

UNTIL
THE
EVENT

Days
Hours
Minutes
Seconds

About EPP PEN Meetings

Local EPP PEN Meetings consist of seasoned Pricing and RGM professionals. Industry leaders seeking inspiration and opportunities to reflect- and discuss – the future roadmaps of pricing and RGM with top experts and business influencers.

Gain immense value from meetups designed to help you address emerging challenges, share successful experiences and discover concrete solutions to support your future pricing and RGM initiatives.

Exclusive Groups of
Industry Leaders

  • PEN groups consist of seasoned industry professionals in leadership roles.
  • All members are influential change drivers in their companies.
  • PEN is not for consultants/solution providers.

Non-Competitive
Peer Environment

  • Confidentiality and trust are paramount, ensuring open discussions.

  • Direct competitors are not placed in the same groups.

Open, Neutral
and Unbiased

  • This is for practitioners to learn, discuss, reflect and to provide diverse perspectives.

  • Discussions are content-driven, with no sales pitches allowed.

Upcoming PEN Meeting

  • 23 of September 2024
  • London, United Kingdom
    Events @ n° 6

Join us to stay ahead in the dynamic world of pricing and revenue growth management!

Join our PEN meetups!

"*" indicates required fields

If you are consultants or solution providers, we cannot extend an invitation to you.
Feel free to contact us to explore potential sponsorship opportunities

The key topic is

Implementing a Value Price Strategy

A roadmap to embed a value price strategy in your organization

Profit modeling in the whole life cycle - when implementing new value features

Commercial excellence versus pricing excellence: Friend or Foe?

Our Speakers

A Roadmap to Embed a Value Price Strategy in your Organization.

Sandrine Serre | Pricing Excellence Director – Johnson Matthey

Sandrine is an experienced pricing execute who has led multiple large global pricing transformation projects in various industries throughout her career. She currently holds the position of Pricing Excellence Director at Johnson Matthey where she was asked to grow the value-based mindset.

Profit Modeling in the whole Life Cycle - when Implementing new Value Features

Ajay Ahuja | Global RGM Analytics Director – Kellanova

Ajay, a proud father of two, enjoys road biking, travel and Badminton. Ajay heads up Kellanova’s Global Revenue Growth Management function in partnership with IT and finance across our four regions. In the previous assignments, Ajay lead the Commercial analytics & media analytics function for our European business. Prior to Kellanova, Ajay was with Nielsen Europe for over eight years in various roles ranging from Automation, Insights, Strategy and Analytics.

Commercial Excellence versus Pricing Excellence: Friend or Foe?

Bengi Turkel | Digitalization & Commercial Analytics Manager – Ericsson

With over 16 years in telecommunications, I have diverse experience in offer management, P&L and revenue management, digital transformation, and project management. My success is rooted in combining analytical and management skills to tackle challenges effectively. Currently, I’m passionate about simplifying workflows and enhancing efficiency. Driven by a desire to innovate and learn new skills, I focus on transforming complex processes into streamlined solutions to improve organizational performance.

Pol Vanaerde

Founder EPP – Pricing Platform | PEN Moderator

Pol has a successful market strategy track record, having led the European launch of Alpro Soyfoods and been named Belgium’s Marketer of the Year. He has also held key roles at McBride PLC and Conoco-Phillips, where pricing was a primary focus. As the initiator and president of the EPP, Pol oversees vision development and daily management. He is also an experienced consultant and guest lecturer at international universities, with extensive experience in product management, market strategy, and price management across various industries worldwide.

Our Agenda

13H15 - 13H30

ARRIVAL AND WELCOME COFFEE

13H30 - 13H45

INTRODUCTION: MODERATOR PRESENTATION

Introducing PEN meeting, format and topics covered

13H45 - 14H15

LIGHTNING TALKS

#1: A roadmap to embed a value price strategy in your organization.

#2: Profit modeling in the whole life cycle - when implementing new value features

#3: Commercial excellence versus pricing excellence: Friend or Foe?

15H15 - 15H30

COFFEE BREAK

15H30 - 16H30

IGNITE SESSION

Moderated discussion and actionable conclusions

16H30 - 17H00

WRAP UP CLOSING SESSION

Followed by networking drinks

This edition is
endorsed by

Connect locally with fellow professionals, share insights, and tackle challenges.
Join us!

Register your interest
  • 23 of September 2024
  • London, United Kingdom Events @ n° 6
Register your interest
© 2025 EPP Pricing Platform