EPP PEN UK
Connect with a professional network of Pricing and RGM leaders near you
Join our Peer Expert Network (PEN) to empower your professional journey through peer-led discussions and expert insights
EPP PEN LONDON
Connect with a professional network of Pricing and RGM leaders near you!
Join our Peer Expert Network (PEN) to empower your professional journey through peer-led discussions and expert insights.
April 3, 2025
London - UK
đź’ˇ Exclusive Insights
 Access cutting-edge trends and
strategies in pricing and RGM.
✍️ Peer Learning
Engage in open discussions with senior professionals from top organizations.
🎯 Actionable Takeaways
Leave with practical ideas to
implement in your business.
🤝 Trusted Network
Build meaningful connections in a
non-competitive environment.
PEN Agenda
RGM/Commercial Strategy Deployment
14H00 - 14H30 | Arrival - Welcome
14H30 - 15H00 | Visionary Talk
A Peak into Retailers’ Focus and its Impact on Manufacturers
The future of retail demands closer collaboration between retailers and manufacturers. Success hinges on flexibility, innovation, and a shared commitment to meet evolving consumer needs while navigating technological advancements. Understand the dos and don’ts of next-generation CPG-retailer collaboration – and their implications on your technology choices. Discover how prerequisites to technology adoption have changed, including data strategy, and change management in the age of AI.
Speaker: Industry Executive – Microsoft
15h00 - 15h30 | Industry Leaders Talk
The Challenges in Deploying Effective Commercial Strategies
Deploying commercial strategies in an FMCG/CPG company comes with a unique set of challenges due to the dynamic and competitive nature of the industry, but also due to internal alignment challenges. How do you navigate toward the successful deployment of commercial strategies?
Speaker: Industry Executive
15H30 - 16H00 | Coffee Break
16h00 - 16h30 | Industry Leaders Talk
Elements in Commercial Operations Transformation
Commercial operations transformation in FMCGC/CPG companies is about reimagining how to operate to stay relevant, competitive, consumer-focused and goal-oriented by aligning data, processes – from commercial strategy to execution – technology and teams with a forward-thinking approach.
What are the success factors in driving transformation in commercial operations?
Speaker: Industry Executive
16H30 - 17H00 | Inspirational Expert Talk
Transforming Commercial Planning Effectiveness with AI​
AI is revolutionizing traditional analytical, transactional, and workflow-driven strategy and planning systems. By integrating AI into commercial planning, FMCG/CPG companies will optimize decision-making and deliver new levels of productivity and profitability. AI-powered tools are reshaping cross-functional collaboration, joint business planning and commercial execution. Discover how AI is transforming productivity and revolutionizing how consumer goods companies strategize and optimize their commercial operations.
Speaker: Industry Executive – XTEL
17H00 - 18H00 | Reflections and Peer Discussions
18H00 - 21H00 | Networking Drinks & Dinner
Apply for the Upcoming PEN Meeting UK and Connect with Industry Leaders!
Register your interest to join exclusive sessions with Senior RGM, Sales and Tech Professionals professionals. Gain valuable insights, share strategies, and build impactful peer connections.
- April 3, 2025
- London, UK
Stay ahead in the dynamic world of pricing and revenue growth management!
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Our Speakers - Coming soon!
Driving Change in the Organization - What is Needed to Introduce AI into RGM
Cantekin ĂśnlĂĽ | Head of RGM and Transformation, Ice Cream Asia – UnileverÂ
Cantekin ĂśnlĂĽ is an accomplished leader with expertise in Revenue Growth Management, General Management, Category Management, and Customer Development. As the current Head of RGM & Transformation for Unilever’s Ice Cream Category in Asia, he oversees operations in markets such as China, Philippines and rest Southeast Asia countries. Previously, he played a key role in shaping global RGM strategies and integrating AI tools as the Senior Global RGM Lead. Cantekin also served as Managing Director for the Caucasus & Central Asia, driving P&L growth across six countries. Apart from his professional merit at Unilever,  Cantekin is a Member of Board of Advisors of his Alma Mater, Bilkent University, Ankara Turkiye, and he is actively mentoring possible future leaders at Bilkent University’s Faculty of Business Administration.Â
Pol Vanaerde
Founder EPP – Pricing Platform | PEN Moderator
Pol has a successful market strategy track record, having led the European launch of Alpro Soyfoods and been named Belgium’s Marketer of the Year. He has also held key roles at McBride PLC and Conoco-Phillips, where pricing was a primary focus. As the initiator and president of the EPP, Pol oversees vision development and daily management. He is also an experienced consultant and guest lecturer at international universities, with extensive experience in product management, market strategy, and price management across various industries worldwide.
About PEN Meetings
 Local and free of charge, EPP PEN Meetings consist of seasoned Pricing and RGM professionals seeking inspiration and opportunities to reflect and discuss the future roadmaps of pricing and RGM with top experts and business influencers.
 PEN participants benefit from valuable insights, peer collaboration, and practical strategies to overcome emerging challenges in pricing and RGM. These gatherings foster the sharing of real-world experiences and innovative approaches, helping attendees discover solutions tailored to their business needs.
 Engaging with top experts and influencers, participants can refine their strategic direction, gain actionable takeaways, and build meaningful professional relationships—all contributing to the success of their future pricing and revenue growth initiatives.
Exclusive Groups of
Industry Leaders
PEN members are senior professionals in leadership roles, driving significant change in their companies. No consultants allowed.
Non-Competitive
Peer Environment
Confidentiality ensures open, trustworthy discussions, and direct competitors are not placed in the same group.
Open, Neutral
and Unbiased
Focused on practitioner-led, content-driven discussions with diverse perspectives. No sales pitches, just valuable learning and reflection.
PEN Meeting Location
Connect locally with fellow professionals, share insights, and tackle challenges. Join us!
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