EPP PEN UK
Connect with a professional network of Pricing and RGM leaders near you
Join our Peer Expert Network (PEN) to empower your professional journey through peer-led discussions and expert insights
EPP PEN LONDON
Connect with a professional network of Pricing and RGM leaders near you!
Join our Peer Expert Network (PEN) to empower your professional journey through peer-led discussions and expert insights.
April 3, 2025
đź’ˇ Exclusive Insights
 Access cutting-edge trends and
strategies in pricing and RGM.
✍️ Peer Learning
Engage in open discussions with senior professionals from top organizations.
🎯 Actionable Takeaways
Leave with practical ideas to
implement in your business.
🤝 Trusted Network
Build meaningful connections in a
non-competitive environment.
Take a Look at Our Last Edition!
PEN Agenda
RGM/Commercial Strategy Deployment
14H00 - 14H30 | Arrival - Welcome
14H30 - 15H00 | Visionary Talk
A Peak into Retailers’ Focus and its Impact on Manufacturers
The future of retail demands closer collaboration between retailers and manufacturers. Success hinges on flexibility, innovation, and a shared commitment to meet evolving consumer needs while navigating technological advancements. Understand the dos and don’ts of next-generation CPG-retailer collaboration – and their implications on your technology choices. Discover how prerequisites to technology adoption have changed, including data strategy, and change management in the age of AI.
Speaker: Richard Potter – Microsoft
15h00 - 15h30 | Industry Leaders Talk
Revenue Growth Management: Standalone Function or an Integral part of the Organization?
RGM practices differ significantly across organizations, being finely tuned to each CPG company’s culture and operating model. Whether managed as an independent function or fully integrated within the broader organizational framework, the core challenges remain: leveraging data, aligning processes, and developing people’s skills to transform decision-making and maximize profitable growth. How is technology influencing RGM, and in what ways is it challenging established and organizational paradigms within CPG organizations?
Speaker: Dominic Grime, Head of RGM, International Family Care & Professional – Kimberly Clark
15H30 - 16H00 | Coffee Break
16h00 - 16h30 | Industry Leaders Talk
Creating the RGM Mindset – Making RGM a Business Imperative
Sustained growth doesn’t happen by chance. Discover the vital capabilities that distinguish successful RGM practices and drive commercial excellence. Learn how to spark transformative change across your organization and empower functional teams to align seamlessly with corporate goals, maximizing impact with trade partners. What does it take to set up the right RGM and commercial planning capabilities?Â
Speaker: Edryd Jones, Head of Revenue Growth Management – Suntory Beverage & Food GB&I
16H30 - 17H00 | Inspirational Expert Talk
Transforming Commercial Planning Effectiveness with AI​
AI is revolutionizing traditional analytical, transactional, and workflow-driven strategy and planning systems. By integrating AI into commercial planning, FMCG/CPG companies will optimize decision-making and deliver new levels of productivity and profitability. AI-powered tools are reshaping cross-functional collaboration, joint business planning and commercial execution. Discover how AI is transforming productivity and revolutionizing how consumer goods companies strategize and optimize their commercial operations.
Speaker: Piet Surmont, Head of RGM – XTEL
17H00 - 18H00 | Reflections and Peer Discussions
18H00 - 21H00 | Networking Drinks & Dinner
Apply for the Upcoming PEN Meeting UK and Connect with Industry Leaders!
Register your interest to join exclusive sessions with Senior RGM, Sales and Tech Professionals professionals. Gain valuable insights, share strategies, and build impactful peer connections.
- April 3, 2025
-
The Clermont London, Victoria
101 Buckingham Palace Rd, London SW1W 0SJ
Stay ahead in the dynamic world of pricing and revenue growth management!
Join the waitlist for future sessions!
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Our Speakers
Richard Potter
Director of Digital Strategy
Microsoft
Edryd Jones
Head of Revenue Growth Management
Suntory Beverage & Food GB&I
Dominic Grime
Head of RGM, International Family Care & Professional
Kimberly Clark
Piet Surmont
Head of RGM
XTEL
Moderated by:
Pol Vanaerde
Founder EPP – Pricing Platform
Pol has a successful market strategy track record, having led the European launch of Alpro Soyfoods and been named Belgium’s Marketer of the Year. He has also held key roles at McBride PLC and Conoco-Phillips, where pricing was a primary focus. As the initiator and president of the EPP, Pol oversees vision development and daily management. He is also an experienced consultant and guest lecturer at international universities, with extensive experience in product management, market strategy, and price management across various industries worldwide.
About PEN Meetings
 Local and free of charge, EPP PEN Meetings consist of seasoned Pricing and RGM professionals seeking inspiration and opportunities to reflect and discuss the future roadmaps of pricing and RGM with top experts and business influencers.
 PEN participants benefit from valuable insights, peer collaboration, and practical strategies to overcome emerging challenges in pricing and RGM. These gatherings foster the sharing of real-world experiences and innovative approaches, helping attendees discover solutions tailored to their business needs.
 Engaging with top experts and influencers, participants can refine their strategic direction, gain actionable takeaways, and build meaningful professional relationships—all contributing to the success of their future pricing and revenue growth initiatives.
Exclusive Groups of
Industry Leaders
PEN members are senior professionals in leadership roles, driving significant change in their companies. No consultants allowed.
Non-Competitive
Peer Environment
Confidentiality ensures open, trustworthy discussions, and direct competitors are not placed in the same group.
Open, Neutral
and Unbiased
Focused on practitioner-led, content-driven discussions with diverse perspectives. No sales pitches, just valuable learning and reflection.
PEN Meeting Location
Connect locally with fellow professionals, share insights, and tackle challenges. Join us!
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