EPP PEN Italy

Connect with a professional network of Pricing and RGM leaders near you!

Join our Peer Expert Network (PEN) to empower your professional journey through peer-led discussions and expert insights.

May 18, 2026 | Milan

Endorsed by

Trusted by Leaders from

Exclusive Groups of
Industry Leaders

PEN members are senior professionals in leadership roles, driving significant change in their companies. No consultants allowed.

Non-Competitive
Peer Environment

Confidentiality ensures open, trustworthy discussions, and direct competitors are not placed in the same group.

Open, Neutral
and Unbiased

Focused on practitioner-led, content-driven discussions with diverse perspectives. No sales pitches, just valuable learning and reflection.

Agenda

Volatile Market Challenges, Strategic Pricing Solutions: Defending Value in Uncertain Times

12H30 - 12H45 | Arrival - Welcome & Introductions

12H45 - 13H30 | Lunch and Networking

13h30 - 13h40 | Introduction: Moderator
Introduction to PEN meeting, format, and topics covered

13h40 - 14h40 | Session 1

From Discovery to Impact: Navigating AI in Pricing

Assessing AI maturity in pricing, understanding the role of willingness to pay, and exploring practical approaches to building profitability models using tools such as Copilot.

Matteo Rivoira, Pricing Analyst II – ITT Cannon Veam Italia

14h40 - 15h40 | Session 2

From Market Chaos to Pricing Intelligence: Building Competitive Visibility in B2B

The session will focus on how AI is being applied in practice today to build market price intelligence through web scraping, competitive analysis, and internal price structuring, within a real B2B context.

Roberto Bedotto, Deputy Vice President Strategic Pricing – dormakaba

15h40 - 16h40 | Coffee Break

16h40 - 17h40: | Session 3

Interactive session: pricing maturity in volatile markets

How AI + behavioral economics can work together to improve willingness-to-pay and deal effectiveness.

Potential focus on:

⁠⁠Using AI to detect customer anchoring, reference points, and price sensitivity shifts
⁠⁠Applying psychological pricing (price endings, framing, order bias) in digital channels
⁠⁠Combining qualitative behavior models with quantitative pricing engines

Andrea Pappadà, Global Pricing – Process owner – Syensqo

17h40 - 18h00 | Reflections & Peer Discussions; Closing session (key takeaways) & Group photo

Closing session (key takeaways)

Join the Italy PEN Meeting!

Register your interest to join exclusive sessions with industry peers. Engage in open discussions, exchange insights, and grow your professional network.

This meeting is currently fully booked.
You can still submit your interest to join the waiting list and will be contacted in case of cancellations.

PEN Italy Michelin

"*" indicates required fields

Full Name*

Email*

Company*

Job title*

Country*

Sector*

By submitting, you agree to our Privacy Policy and the use of your details by PEN event endorsers/sponsors for event-related updates and services. You will be able to unsubscribe from those communications at any time.

If you are a consultant or solution provider, we cannot extend an invitation to you. Feel free to contact us to explore potential sponsorship opportunities

This edition is
endorsed by

More Speakers Coming Soon

Matteo Rivoira

Pricing Analyst II @ ITT Cannon Veam Italia

Born and raised in Italy, he has built an international career by working and living across several European cities, including Monte Carlo, Athens, Oslo, Budapest, and Milan. He has over 9 years of experience in pricing, including 4 years at IBM focusing on digital services and cloud transition pricing. He currently works at ITT in the manufacturing sector, combining pricing and business intelligence, with strong expertise in data analysis and the development of advanced Excel-based tools.

Roberto Bedotto

Deputy Vice President Strategic Pricing @ Dormakaba

Roberto Bedotto is Deputy Vice President, Strategic Pricing at dormakaba, based in Milan. He drives the transformation of pricing into a strategic growth and margin lever, aligning value monetization, pricing governance and enablement, to sustainably improve business performance.

With over 26 years of international Pricing experience across global industrial leaders including Electrolux, Ideal Standard, Carrier, Honeywell, and Eaton, Roberto has led value‑based pricing transformations significantly increasing pricing maturity and P&L impact.

Andrea Pappadà

Global Pricing – Process owner @ Syensqo

After roles in engineering, commercial and strategy consulting, I’ve spent most of my 20+ years career in commercial operations and pricing in the chemical industry, focusing on value management and pricing optimization, both from a strategic and tactical perspective. Revenue and profit improvement projects, key account management programs and pricing discipline have been the core of my activity at Solvay across the Group. More recently, I built the Value Management team of Syensqo, delivering tangible results through revenue management programs and structuring key negotiations.

PEN Meeting Location

Venue address: Michelin Italiana S.p.A.
Bodio Center Centro Direzionale Bodio Center 3, Viale L. Bodio 37, 20158 Milan (MI), Italy

Take a Look at Our Last Edition!

"I genuinely enjoyed the lively participation and the engaging discussions. It was indeed a pleasure to be part of such a dynamic gathering."

"It was a real pleasure to join — the discussions were energizing, and it was great to connect with several other pricing leaders in Switzerland."

"Overall very good impression. Meeting peers is always very enriching, and face to face even better – having the velue in CH makes it easier from a travel perspective. Moderation was great. Content was good to get people engagement in a first meeting. Meeting set up with opportunity to discuss in 1/1 after/before/break was also great. It was also a good BtoB industry mix."

"I really enjoyed the event. It was very well organized, and the audience was highly relevant, perfectly matching my expectations. The speakers were insightful, sharing valuable perspectives that helped me better understand the current landscape, the challenges my partners face, and key industry trends. The atmosphere was excellent, and I had the chance to connect with skilled professionals, leading to meaningful and engaging discussions. Overall, it was a great experience, and I appreciate all the effort that went into making it a success."

About PEN Meetings

Local and free of charge, EPP PEN Meetings consist of seasoned Pricing and RGM professionals seeking inspiration and opportunities to reflect and discuss the future roadmaps of pricing and RGM with top experts and business influencers.

PEN participants benefit from valuable insights, peer collaboration, and practical strategies to overcome emerging challenges in pricing and RGM. These gatherings foster the sharing of real-world experiences and innovative approaches, helping attendees discover solutions tailored to their business needs.

Engaging with top experts and influencers, participants can refine their strategic direction, gain actionable takeaways, and build meaningful professional relationships—all contributing to the success of their future pricing and revenue growth initiatives.

Let's connect!

Sofia Carloni

Events Community Manager

sofia.carloni@pricingplatform.com

Sinead Rodgers

Partner Relations Director

sinead.rodgers@pricingplatform.com

Pol Vanaerde

Chair EPP Pricing Platform
pva@pricingplatform.com