13:00 – 13:15
EPP PEN Belgium
Connect with a professional network of Pricing and RGM leaders near you!
Join our Peer Expert Network (PEN) to empower your professional journey through peer-led discussions and expert insights.
October 13, 2026 | Brussels
Endorsed by
Trusted by Leaders from
Exclusive Groups of
Industry Leaders
PEN members are senior professionals in leadership roles, driving significant change in their companies. No consultants allowed.
Non-Competitive
Peer Environment
Confidentiality ensures open, trustworthy discussions, and direct competitors are not placed in the same group.
Open, Neutral
and Unbiased
Focused on practitioner-led, content-driven discussions with diverse perspectives. No sales pitches, just valuable learning and reflection.
Agenda
Main Topic: Service Monetization
13:15 – 13:30
Introduction: Moderator
Introduction to PEN meeting format, and topics covered.
13:30 – 14:30
Session 1
From Pricing Products to Monetizing Service Ecosystems
- Why traditional pricing approaches are increasingly insufficient when value is created through services, partners, data, platforms and customer outcomes.
- How to identify and map value flows across complex B2B ecosystems: customer value, partner value, data value, risk reduction and lifecycle value.
- Practical implications for pricing leaders: moving from price setting to monetization architecture.
Philippe VANDEVOORDE
|
Lead of Telco Fix, Mobile & Data Products & Solutions Pricing
|
Proximus
14:30 – 15:30
Session 2
Recurring Revenue: Pricing the Shift from Services to Outcomes
- Why many companies fail when they try to change payment models for services without redesigning the value proposition, delivery model, and risk-sharing logic.
- How to choose between subscription, usage-based, outcome-based and hybrid monetization models for complex service offerings.
- What pricing teams need to build: new metrics, packaging logic, governance rules, commercial capabilities, and performance KPIs.
Aiken Thijssen
|
Lead BPE Services Catalogue, Pricing, Commercial Policy and Compliance
|
Computer Excellence Advice
15:30 – 16:30
Coffee Break
16:30 – 17:30
Session 3
AI and the Future of Monetization for Services
- How AI changes the economics of service delivery: lower delivery cost, higher personalization, faster execution and new forms of value creation.
- Why pricing based on effort, hours or traditional service packages will come under pressure as AI changes both cost structures and customer expectations.
- How commercial leaders can rethink monetization around outcomes, insights, automation, decision support and AI-enabled customer value.
Maithe Dubbelman
|
Global Head of Pricing
|
DHL Supply Chain
17:30 – 18:00
Reflections & Peer Discussions
Closing session (key takeaways).
18:00 – 20:00
Networking Aperitivo with Food & Drinks
Join the Belgium PEN Meeting!
Register your interest to join exclusive sessions with industry peers. Engage in open discussions, exchange insights, and grow your professional network.
- October 13, 2026
-
EY Offices Brussels
Kouterveldstraat 7B 001 - 1831 Diegem (Brussels), Belgium
PEN Brussels - EY
"*" indicates required fields
By submitting, you agree to our Privacy Policy and the use of your details by PEN event endorsers/sponsors for event-related updates and services. You will be able to unsubscribe from those communications at any time.
If you are a consultant or solution provider, we cannot extend an invitation to you. Feel free to contact us to explore potential sponsorship opportunities
This edition is endorsed by
Speakers
Philippe VANDEVOORDE
Lead of Telco Fix, Mobile & Data Products & Solutions Pricing at Proximus
Philippe is a telecom professional with 20 years of experience as a telecom consultant and 10 years in pricing management, holding a Master's degree in Management. At Proximus, he leads pricing for Fix, Mobile & Data Products & Solutions. His areas of expertise span the analysis and design of global telecom networks, security solutions and disaster recovery planning, proposal and RFP development, project and customer relationship management, and pricing strategy and competitive intelligence.
Aiken Thijssen
Lead BPE Services Catalogue, Pricing, Commercial Policy and Compliance
Aiken built his career in global pricing and performance management, optimizing frameworks for companies including IBM, DPD and Philips Healthcare. His experience includes a 1.5-year assignment in the U.S. as part of the Apple + IBM partnership. Throughout his corporate career, he delivered more than 10 automation projects, generating over $1M in savings through productivity gains. In 2026, Aiken founded Computer Excellence Advice, focusing on end-to-end digital process automation and AI-enabled solutions for SMEs.
Maïthé Dubbelman
Global Head of Pricing at DHL Supply Chain
Maïthé has over 30 years of experience as an operational, commercial and finance executive at DHL Supply Chain and started the DHL Supply Chain Global Pricing department three years ago, focused on setting up and implementing value-based pricing in her division. Her area of expertise spans contract logistics and supply chain operations, commercial contracting strategy development and execution, and global and regional pricing strategy development and execution. Maïthé holds a Master’s degree in Business Economics and a Master’s degree in Transport and Logistics, and she speaks Dutch (native), English, French, German and some Spanish.
PEN Meeting Location
Venue address: EY Offices Brussels
Kouterveldstraat 7B 001 - 1831 Diegem (Brussels), Belgium
Take a Look at Our Last Edition!
About PEN Meetings
Local and free of charge, EPP PEN Meetings consist of seasoned Pricing and RGM professionals seeking inspiration and opportunities to reflect and discuss the future roadmaps of pricing and RGM with top experts and business influencers.
PEN participants benefit from valuable insights, peer collaboration, and practical strategies to overcome emerging challenges in pricing and RGM. These gatherings foster the sharing of real-world experiences and innovative approaches, helping attendees discover solutions tailored to their business needs.
Engaging with top experts and influencers, participants can refine their strategic direction, gain actionable takeaways, and build meaningful professional relationships—all contributing to the success of their future pricing and revenue growth initiatives.
Let's connect!
© 2026 EPP Pricing Platform
