13:00 – 13:15
EPP PEN Belgium
Connect with a professional network of Pricing and RGM leaders near you!
Join our Peer Expert Network (PEN) to empower your professional journey through peer-led discussions and expert insights.
September 16, 2026 | Bruxelles
Endorsed by
Trusted by Leaders from
Exclusive Groups of
Industry Leaders
PEN members are senior professionals in leadership roles, driving significant change in their companies. No consultants allowed.
Non-Competitive
Peer Environment
Confidentiality ensures open, trustworthy discussions, and direct competitors are not placed in the same group.
Open, Neutral
and Unbiased
Focused on practitioner-led, content-driven discussions with diverse perspectives. No sales pitches, just valuable learning and reflection.
Agenda
Main Topic: Service Monetization
13:15 – 13:30
Introduction: Moderator
Introduction to PEN meeting format, and topics covered.
13:30 – 14:30
Session 1
From Pricing Products to Monetizing Service Ecosystems
- Why traditional pricing approaches are increasingly insufficient when value is created through services, partners, data, platforms and customer outcomes.
- How to identify and map value flows across complex B2B ecosystems: customer value, partner value, data value, risk reduction and lifecycle value.
- Practical implications for pricing leaders: moving from price setting to monetization architecture.
14:30 – 15:30
Session 2
Recurring Revenue Beyond Subscriptions: Pricing the Shift from Services to Outcomes
- Why many companies fail when they try to "subscriptionize" services without redesigning the value proposition, delivery model and risk-sharing logic.
- How to choose between subscription, usage-based, outcome-based and hybrid monetization models for complex service offerings.
- What pricing teams need to build: new metrics, packaging logic, governance rules, commercial capabilities and performance KPIs.
15:30 – 16:30
Coffee Break
16:30 – 17:30
Session 3
AI and the Future of Monetization for Services
- How AI changes the economics of service delivery: lower delivery cost, higher personalization, faster execution and new forms of value creation.
- Why pricing based on effort, hours or traditional service packages will come under pressure as AI changes both cost structures and customer expectations.
- How commercial leaders can rethink monetization around outcomes, insights, automation, decision support and AI-enabled customer value.
17:30 – 18:00
Reflections & Peer Discussions
Closing session (key takeaways).
Join the Belgium PEN Meeting!
Register your interest to join exclusive sessions with industry peers. Engage in open discussions, exchange insights, and grow your professional network.
- September 16, 2026
-
EY Offices Brussels
Kouterveldstraat 7B 001 - 1831 Diegem (Brussels), Belgium
PEN Brussels - EY
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This edition is
endorsed by
Speakers Coming Soon
Mónica Díaz Collazo
EMEA Pricing Lead @ ADAMA (Syngenta Group)
Mónica Díaz – EAME Pricing Lead at ADAMA, with over one year in the role and nearly 25 years of professional experience, including B2B pricing and RGM roles at country, regional and global level, as well as earlier experience across finance functions.
PEN Meeting Location
Venue address: EY Offices Brussels
Kouterveldstraat 7B 001 - 1831 Diegem (Brussels), Belgium
Take a Look at Our Last Edition!
About PEN Meetings
Local and free of charge, EPP PEN Meetings consist of seasoned Pricing and RGM professionals seeking inspiration and opportunities to reflect and discuss the future roadmaps of pricing and RGM with top experts and business influencers.
PEN participants benefit from valuable insights, peer collaboration, and practical strategies to overcome emerging challenges in pricing and RGM. These gatherings foster the sharing of real-world experiences and innovative approaches, helping attendees discover solutions tailored to their business needs.
Engaging with top experts and influencers, participants can refine their strategic direction, gain actionable takeaways, and build meaningful professional relationships—all contributing to the success of their future pricing and revenue growth initiatives.
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