Pricing & Revenue Management Organizations: How to Structure the Pricing Function
EPP PEN Italy
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November 25, 2025
Gewiss HQ | Bergamo, italy
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Agenda Overview
13H30 – 14H00 | ARRIVAL & WELCOMING
14h00- 14H15 | INTRODUCTION: Introducing PEN meeting, format and topics covered.
14H15 – 15H00 | #Session 1: PRICING ORGANIZATIONS: HOW TO STRUCTURE THE PRICING FUNCTION
This session will address structural and organizational challenges of building effective pricing functions and
explore how different setups influence business outcomes.
• Centralized vs. Decentralized structures – pros, cons, and how to choose the best fit
• Seperate pricing department vs part of commercial excellence?
Andrea Pappadà, Head of Pricing – Syensqo
15H00 – 15H45 | #Session 2: FUTURE COMPETENCES IN PRICING
Which pricing skills and capabilities will be essential in the coming years, especially with the rise of analytics, digital, and AI?
Federico Boccardo, Global Commercial Excellence Delivery Senior Director – Cargill
15H45 – 16H15 | COFFEE BREAK
16H15 – 17H00 | #Session 3: HOW TO DEFINE THE PRICING EXCELLENCE ROADMAP FOR YOUR ORGANISATION AND GET IT FUNDED.
Many organisations lack a solid pricing excellence roadmap. How to define the next steps and convince your MT to further invest in the pricing organisation?
Gianluca Fogu, Global Pricing – process owner – Schneider Eletric
17H00 – 17H30 | REFLECTIONS & PEER DISCUSSIONS
Key takeaways and open exchange among participants.
17H30 | NETWORKING DRINKS
Light Aperitif at Gewiss Experience Center
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- November 25, 2025
-
GEWISS Headquarters
Via Domenica Bosatelli, 1 - 24069 Cenate Sotto
Bergamo - Italy
PEN Italy
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This edition is
endorsed by
Our Speakers
Federico Boccardo
Global Commercial Excellence Delivery Senior Director @ Cargill
Highly motivated, dynamic, results driven, Italian management engineer with an MBA and more than 15 years of international B2B2C experience in leading projects with cross-functional teams and commercial transformation programmes. Mother tongue Italian, fluent in English, French and Spanish with knowledge of Portuguese.
Skilled in numerous business strategy and change management fields (Professional coach in training), as well as Business development, CRM implementation, Digital transformation, B2B2C Pricing (certified Pricing Manager), Targeted value proposition definition, Commercial excellence, M&A, business unit strategies among others. Flexible, with strong analytical and conceptual skills, having the ability to handle complex assignments effectively and possessing the confidence to work as part of a team or independently.
Andrea Pappadà
Global Pricing – process owner @ Schneider Eletric
Experienced transformation leader in pricing, negotiation and commercial operations with more than 20 years of experience in the chemicals industry for global leaders in their markets.
Strong strategic focus in bringing goals from strategy to implementation.
Proven success in managing sales operations and influencing key decision makers.
International experience (10 years in France and USA) and Strong academic background (INSEAD MBA and Master’s in Chemical engineering from Politecnico of Milano)
Specialties: Pricing, Negotiation, Commercial Operations, Strategic Marketing, Business development, Sales, Investment analysis, Team leadership
Gianluca Fogu
Head of Pricing @ Syensqo
Business & Marketing expert with extensive competences in Pricing & Revenues strategy. Program and process leader with proved analytical, communication and relationship skills including team management and business change projects.
International experience in B2B and B2C with specialties such as: Pricing Strategy, Business Change Management, Data Science, Negotiation, Marketing Mix Modeling, Market Research, Price/Volume/Mix Forecasting & Analysis.
I’m a dynamic and curious person looking for new challenges and emotions. I also love the smell of the sea and the sense of freedom and power which conveys.
Moderator
Pol Vanaerde
Founder EPP – Pricing Platform | PEN Moderator
Pol has a successful market strategy track record, having led the European launch of Alpro Soyfoods and been named Belgium’s Marketer of the Year. He has also held key roles at McBride PLC and Conoco-Phillips, where pricing was a primary focus. As the initiator and president of the EPP, Pol oversees vision development and daily management. He is also an experienced consultant and guest lecturer at international universities, with extensive experience in product management, market strategy, and price management across various industries worldwide.
About PEN Meetings
Local and free of charge, EPP PEN Meetings consist of seasoned Pricing and RGM professionals seeking inspiration and opportunities to reflect and discuss the future roadmaps of pricing and RGM with top experts and business influencers.
PEN participants benefit from valuable insights, peer collaboration, and practical strategies to overcome emerging challenges in pricing and RGM. These gatherings foster the sharing of real-world experiences and innovative approaches, helping attendees discover solutions tailored to their business needs.
Engaging with top experts and influencers, participants can refine their strategic direction, gain actionable takeaways, and build meaningful professional relationships—all contributing to the success of their future pricing and revenue growth initiatives.
Take a Look at Our Last Edition!
“I really enjoyed the PEN event in Milan — it was a great opportunity to connect with peers and dive into important topics. That said, I personally felt that some of the discussions could have benefited from a bit more time. The themes were super relevant, and it would have been great to explore them more in-depth.
Overall, a very well-organized and inspiring event. I truly appreciate the opportunity to be part of it and am already looking forward to the next one!” – Caio Riccardi
“Thank you so much for organizing the PEN Milano event. It was a great opportunity to gather pricing experts in one place and exchange best practices. I was really impressed by how openly my colleagues shared their achievements, especially since pricing is often considered a sensitive topic. (…) Once again, thank you for such a fantastic event. I look forward to future initiatives and collaborations.” – Saule Sadykova
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