Pricing & Revenue Management Organizations: How to Structure the Pricing Function
EPP PEN Italy
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November 25, 2025
Gewiss HQ | Bergamo, italy
Italian-language event
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Agenda Overview
13H30 – 14H00 | ARRIVAL & WELCOMING
14h00- 14H15 | INTRODUCTION: Introducing PEN meeting, format and topics covered.
14H15 – 15H00 | #Session 1: PRICING ORGANIZATIONS: HOW TO STRUCTURE THE PRICING FUNCTION
This session will address structural and organizational challenges of building effective pricing functions and
explore how different setups influence business outcomes.
• Centralized vs. Decentralized structures – pros, cons, and how to choose the best fit
• Seperate pricing department vs part of commercial excellence?
Andrea Pappadà, Head of Pricing – Syensqo
15h00 – 15h45 | #Session 2: HOW TO DEFINE THE PRICING EXCELLENCE ROADMAP FOR YOUR ORGANISATION AND GET IT FUNDED.
Many organisations lack a solid pricing excellence roadmap. How to define the next steps and convince your MT to further invest in the pricing organisation?
Gianluca Fogu, Global Pricing – process owner – Schneider Electric
15H45 – 16H15 | COFFEE BREAK
16h15 – 17H00 | #Session 3: FUTURE COMPETENCES IN PRICING
Which pricing skills and capabilities will be essential in the coming years, especially with the rise of analytics, digital, and AI?
Federico Boccardo, Global Commercial Excellence Delivery Senior Director – Cargill
17H00 – 17H30 | REFLECTIONS & PEER DISCUSSIONS
Key takeaways and open exchange among participants.
17H30 | NETWORKING DRINKS
Light Aperitif at Gewiss Experience Center
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- November 25, 2025
-
GEWISS Headquarters
Via Domenica Bosatelli, 1 - 24069 Cenate Sotto
Bergamo - Italy
PEN Italy
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This edition is
endorsed by
Our Speakers
Federico Boccardo
Global Commercial Excellence Delivery Senior Director @ Cargill
Federico Boccardo is a dynamic and results-driven Global Commercial Excellence Delivery Senior Director at Cargill in the Animal Nutrition & Health business unit. With dual Italian and Belgian nationality, Federico holds an MBA and is a qualified Management Engineer. He brings over 15 years of international experience across B2B and B2B2C sectors, having led strategic transformations in commercial excellence, pricing, business development, and digital innovation.
Before joining Cargill, Federico spent 12 years in the construction materials industry, serving in both corporate and local business unit roles across Strategy, M&A, Marketing, Finance, Procurement, and Operations. At Cargill, he has held multiple global leadership roles, delivering significant EBITDA improvements through Pricing and Commercial excellence initiatives.
Federico loves languages and he is also a certified Pricing Manager, keynote speaker, start-up founder, and coach. Outside of work, he enjoys cooking with friends and engaging in sports that keep him energised and inspired.
Andrea Pappadà
Global Pricing – process owner @ Schneider Electric
After roles in engineering, commercial and strategy consulting, I’ve spent most of my 20+ years career in commercial operations and pricing in the chemical industry, focusing on value management and pricing optimization, both from a strategic and tactical perspective. Revenue and profit improvement projects, key account management programs and pricing discipline have been the core of my activity at Solvay across the Group. More recently, I built the Value Management team of Syensqo, delivering tangible results through revenue management programs and structuring key negotiations.
Gianluca Fogu
Head of Pricing @ Syensqo
Gianluca Fogu is a business and marketing professional with extensive experience in pricing and revenue strategy across global industrial and technology companies. Currently Global Pricing Process Owner at Schneider Electric, he has previously held leadership roles in pricing at IMI plc (Norgren), Betafence, and Rockwell Automation. Gianluca holds an Executive MBA from SDA Bocconi and a degree in Engineering from top Italian universities. He is skilled in driving pricing transformation, process harmonization, and strategic business growth in international environments.
Moderator
Ilaria Casiraghi
Pricing & Revenue Generation Manager @ Gewiss
With over 18 years of experience in Sales & Marketing, Ilaria has held roles including Export Manager, International Business Developer and Trade Marketing Manager, primarily in the lighting industry. She later moved into Commercial Excellence, where she led global projects to optimize sales channels and strengthen sales team performance. Today, she leads the Pricing & Revenue Generation team at Gewiss, driving pricing strategy, operations and analytics to position pricing as a true growth engine.
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