EPP PEN Paris
Connect with a professional network of Pricing and RGM leaders near you
Join our Peer Expert Network (PEN) to empower your professional journey through peer-led discussions and expert insights
EPP PEN Paris
Connect with a professional network of Pricing and RGM leaders near you!
Join our Peer Expert Network (PEN) to empower your professional journey through peer-led discussions and expert insights.
March 25, 2025
Paris, France
đź’ˇ Exclusive Insights
 Access cutting-edge trends and
strategies in pricing and RGM.
✍️ Peer Learning
Engage in open discussions with senior professionals from top organizations.
🎯 Actionable Takeaways
Leave with practical ideas to
implement in your business.
🤝 Trusted Network
Build meaningful connections in a
non-competitive environment.
Take a Look at Our Last Edition!
"I really enjoyed the event. It was very well organized, and the audience was highly relevant, perfectly matching my expectations. The speakers were insightful, sharing valuable perspectives that helped me better understand the current landscape, the challenges my partners face, and key industry trends. The atmosphere was excellent, and I had the chance to connect with skilled professionals, leading to meaningful and engaging discussions. Overall, it was a great experience, and I appreciate all the effort that went into making it a success." - David Ponthieux
PEN Agenda Overview
RGM/Commercial Strategy Deployment
14H00 - 14H30 | Arrival - Welcome
14H30 - 15H00 | Visionary Talk
A Peak into Retailers’ Focus and its Impact on Manufacturers
The future of retail demands closer collaboration between retailers and manufacturers. Success hinges on flexibility, innovation, and a shared commitment to meet evolving consumer needs while navigating technological advancements. Understand the dos and don’ts of next-generation CPG-retailer collaboration – and their implications on your technology choices. Discover how prerequisites to technology adoption have changed, including data strategy, and change management in the age of AI.
Speaker: Marc Couraud – Microsoft
15h00 - 15h30 | Industry Leaders Talk
The Challenges in Deploying Effective Commercial Strategies
Deploying commercial strategies in an FMCG/CPG company comes with a unique set of challenges due to the dynamic and competitive nature of the industry, but also due to internal alignment challenges. How do you navigate toward the successful deployment of commercial strategies?
Speaker: Bruno Marion – Procter & Gamble
15H30 - 16H00 | Coffee Break
16h00 - 16h30 | Industry Leaders Talk
Key Elements of Success in Commercial Planning and Execution
Delivering effective commercial plans is essential for sustained growth in the dynamic consumer goods sector. This session will explore key elements of commercial excellence through insights from various consumer industries. Learn how to combine strategic vision with rigorous execution to drive lasting business impact. Discover best practices for maximizing transformation potential through cross-functional collaboration and digital tools that empower teams. Gain insights into transforming sales cultures and enhancing sell-out efficiency to succeed in a competitive marketplace. This session provides actionable strategies to achieve commercial goals and ensure long-term success.
Speaker: Cosmin Tanase – BIC
16H30 - 17H00 | Inspirational Expert Talk
Transforming Commercial Planning Effectiveness with AI​
AI is revolutionizing traditional analytical, transactional, and workflow-driven strategy and planning systems. By integrating AI into commercial planning, FMCG/CPG companies will optimize decision-making and deliver new levels of productivity and profitability. AI-powered tools are reshaping cross-functional collaboration, joint business planning and commercial execution. Discover how AI is transforming productivity and revolutionizing how consumer goods companies strategize and optimize their commercial operations.
Speaker: Piet Surmont – XTEL
17H00 - 18H00 | Reflections and Peer Discussions
18H00 - 20H00 | Networking Drinks & Dinner
14H00 - 14H30 | Arrival - Welcome
PEN Agenda Overview
RGM/Commercial Strategy Deployment
14H00 - 14H30 | Arrival - Welcome
14H30 - 15H00 | Visionary Talk
A Peak into Retailers’ Focus and its Impact on Manufacturers
The future of retail demands closer collaboration between retailers and manufacturers. Success hinges on flexibility, innovation, and a shared commitment to meet evolving consumer needs while navigating technological advancements. Understand the dos and don’ts of next-generation CPG-retailer collaboration – and their implications on your technology choices. Discover how prerequisites to technology adoption have changed, including data strategy, and change management in the age of AI.
Speaker: Marc Couraud – Microsoft
15h00 - 15h30 | Industry Leaders Talk
The Challenges in Deploying Effective Commercial Strategies
Deploying commercial strategies in an FMCG/CPG company comes with a unique set of challenges due to the dynamic and competitive nature of the industry, but also due to internal alignment challenges. How do you navigate toward the successful deployment of commercial strategies?
Speaker: Bruno Marion – Procter & Gamble
15H30 - 16H00 | Coffee Break
16h00 - 16h30 | Industry Leaders Talk
Key Elements of Success in Commercial Planning and Execution
Delivering effective commercial plans is essential for sustained growth in the dynamic consumer goods sector. This session will explore key elements of commercial excellence through insights from various consumer industries. Learn how to combine strategic vision with rigorous execution to drive lasting business impact. Discover best practices for maximizing transformation potential through cross-functional collaboration and digital tools that empower teams. Gain insights into transforming sales cultures and enhancing sell-out efficiency to succeed in a competitive marketplace. This session provides actionable strategies to achieve commercial goals and ensure long-term success.
Speaker: Cosmin Tanase – BIC
16H30 - 17H00 | Inspirational Expert Talk
Transforming Commercial Planning Effectiveness with AI​
AI is revolutionizing traditional analytical, transactional, and workflow-driven strategy and planning systems. By integrating AI into commercial planning, FMCG/CPG companies will optimize decision-making and deliver new levels of productivity and profitability. AI-powered tools are reshaping cross-functional collaboration, joint business planning and commercial execution. Discover how AI is transforming productivity and revolutionizing how consumer goods companies strategize and optimize their commercial operations.
Speaker: Piet Surmont – XTEL
17H00 - 18H00 | Reflections and Peer Discussions
18H00 - 20H00 | Networking Drinks & Dinner
Apply for the Upcoming PEN Meeting and Connect with Industry Leaders!
Register your interest to join exclusive sessions with Senior RGM, Sales and Tech Professionals professionals. Gain valuable insights, share strategies, and build impactful peer connections.
- March 25, 2025
-
Les jardins de Saint-Dominique
49-51 rue Saint Dominique
75007, Paris
Join the waitlist for future sessions!
"*" indicates required fields
By submitting, you agree to our Privacy Policy and the use of your details by PEN event endorsers/sponsors for event-related updates and services. You will be able to unsubscribe from those communications at any time.
If you are a consultant or solution provider, we cannot extend an invitation to you. Feel free to contact us to explore potential sponsorship opportunities
Our Speakers!
A Peak into Retailers’ Focus and its Impact on Manufacturers
Marc Couraud | EMEA Customer Transformation Leader –Â Microsoft
Seasoned executive with 20+ years in management of innovative streams from various angle: Architect manager, CTO, strategic partnerships, Business development, Technology, Innovation, Strategy, Digital Marketing, IT Transformation, Cloud, Mobile, Online Advertising
The Challenges in Deploying Effective Commercial Strategies
Bruno Marion | Global Finance Leader: Transformational & Operational Chief Financial Officer – Procter & Gamble
Experienced Strategic CFO driving transformational growth in global FMCG markets through financial innovation and commercial acumen. Expertise in treasury, global business planning, manufacturing, and commercial strategy. Proven track record in value creation, scaling operations, and leading diverse teams while driving digital innovation. Trusted advisor to startups and active E&I network board member, combining corporate finance excellence with entrepreneurial agility.
Key Elements of Success in Commercial Planning and Execution
Cosmin Tanase | Senior Manager Execution Excellence – BIC.
Cosmin Tanase is a visionary leader with over 18 years of experience in revenue growth and omnichannel strategy. As a Senior Manager of Execution Excellence at BIC, he excels in strategic leadership and cross-functional collaboration, driving exceptional results through innovative execution. At McKinsey & Company, he supported global clients in achieving revenue growth and large-scale transformations. His impactful roles at Qualiphar NV and Omega Pharma involved transforming sales cultures and pioneering shopper marketing initiatives. Cosmin’s passion for leveraging digital tools and strategic vision makes him a catalyst for sustainable business impact.
Driving Change in the Organization - What is Needed to Introduce AI into RGM
Piet Surmont | Global Head of RGM – XTEL
Piet Surmont, Global Head of Revenue Growth Management at XTEL, is a visionary leader in the CPG industry. With a distinguished career at Kraft Heinz and Danone, Piet has mastered revenue growth, marketing, and sales. Thirteen years ago, he co-founded StepUp RGM, transforming it into a powerhouse that has guided hundreds of brands with impactful RGM strategies. In 2022, StepUp RGM became part of XTEL, where Piet now spearheads the global RGM practice, leveraging his expertise to drive pioneering solutions. His deep knowledge and hands-on experience with digital programs solidify his status as a leader in AI-enhanced RGM initiatives.
Pol Vanaerde
Founder EPP – Pricing Platform | PEN Moderator
Pol has a successful market strategy track record, having led the European launch of Alpro Soyfoods and been named Belgium’s Marketer of the Year. He has also held key roles at McBride PLC and Conoco-Phillips, where pricing was a primary focus. As the initiator and president of the EPP, Pol oversees vision development and daily management. He is also an experienced consultant and guest lecturer at international universities, with extensive experience in product management, market strategy, and price management across various industries worldwide.
About PEN Meetings
 Local and free of charge, EPP PEN Meetings consist of seasoned Pricing and RGM professionals seeking inspiration and opportunities to reflect and discuss the future roadmaps of pricing and RGM with top experts and business influencers.
 PEN participants benefit from valuable insights, peer collaboration, and practical strategies to overcome emerging challenges in pricing and RGM. These gatherings foster the sharing of real-world experiences and innovative approaches, helping attendees discover solutions tailored to their business needs.
 Engaging with top experts and influencers, participants can refine their strategic direction, gain actionable takeaways, and build meaningful professional relationships—all contributing to the success of their future pricing and revenue growth initiatives.
Exclusive Groups of
Industry Leaders
PEN members are senior professionals in leadership roles, driving significant change in their companies. No consultants allowed.
Non-Competitive
Peer Environment
Confidentiality ensures open, trustworthy discussions, and direct competitors are not placed in the same group.
Open, Neutral
and Unbiased
Focused on practitioner-led, content-driven discussions with diverse perspectives. No sales pitches, just valuable learning and reflection.
PEN Meeting Location
Connect locally with fellow professionals, share insights, and tackle challenges. Join us!
© 2025 EPP Pricing Platform