EPP PEN Italy
Connect with a professional network of Pricing and RGM leaders near you
Join our Peer Expert Network (PEN) to empower your professional journey through peer-led discussions and expert insights.
EPP PEN Italy
Connect with a professional network of Pricing and RGM leaders near you!
Join our Peer Expert Network (PEN) to empower your professional journey through peer-led discussions and expert insights.
March 27, 2025
Milan, italy
Exclusive Groups of
Industry Leaders
PEN members are senior professionals in leadership roles, driving significant change in their companies. No consultants allowed.
Non-Competitive
Peer Environment
Confidentiality ensures open, trustworthy discussions, and direct competitors are not placed in the same group.
Open, Neutral
and Unbiased
Focused on practitioner-led, content-driven discussions with diverse perspectives. No sales pitches, just valuable learning and reflection.
The key topic is
B2B Pricing in a Competitive Landscape
How to Defend your Prices and Margins against Aggressive Competitors with Different Offer Structures but Similar Products/Services?
What are the Top Tactics to be a more Persuasive Pricing Professional when Discussing with your Salesforce?
How to Effectively Monetize B2B Services
Our Speakers - Coming soon!
Profit Modeling in the whole Life Cycle - when Implementing new Value Features
Ajay Ahuja | Global RGM Analytics Director – Kellanova
Ajay, a proud father of two, enjoys road biking, travel and Badminton. Ajay heads up Kellanova’s Global Revenue Growth Management function in partnership with IT and finance across our four regions. In the previous assignments, Ajay lead the Commercial analytics & media analytics function for our European business. Prior to Kellanova, Ajay was with Nielsen Europe for over eight years in various roles ranging from Automation, Insights, Strategy and Analytics.
Pol Vanaerde
Founder EPP – Pricing Platform | PEN Moderator
Pol has a successful market strategy track record, having led the European launch of Alpro Soyfoods and been named Belgium’s Marketer of the Year. He has also held key roles at McBride PLC and Conoco-Phillips, where pricing was a primary focus. As the initiator and president of the EPP, Pol oversees vision development and daily management. He is also an experienced consultant and guest lecturer at international universities, with extensive experience in product management, market strategy, and price management across various industries worldwide.
Apply for the Upcoming PEN Meeting and Connect with Industry Leaders!
Register your interest to join exclusive sessions with senior pricing and RGM professionals. Gain valuable insights, share strategies, and build impactful peer connections.
- March 27, 2025
- Cargill Srl - Via Giovanni Spadolini - Milan
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If you are consultants or solution providers, we cannot extend an invitation to you.
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Agenda Overview
Click to explore the detailed agenda and schedule.
13H15 - 13H30 | ARRIVAL
Welcome coffee
13H30 - 13H45 | INTRODUCTION: MODERATOR
Introducing PEN meeting, format and topics covered.
13H45 - 14H15 | DISCOVERY TALKS
Participant’s introduction, challenges and insights on the topic.
14h15 - 15h15 | LIGHTNING TALKS
Inspirational, fast-paced, and more engaging presentations.
#1 | How to Defend your Prices and Margins against Aggressive Competitors with Different Offer Structures but Similar Products/Services?
#2 | What are the Top Tactics to be a more Persuasive Pricing Professional when Discussing with your Salesforce?
#3 | How to Effectively Monetize B2B Services
15H15 - 15H30 | COFFEE BREAK
15H30 - 16H30 | IGNITE SESSION
Moderated discussion and actionable conclusions.
16H30 - 17H00 | WRAP UP
Closing session followed by networking drinks.
This edition is
endorsed by
About PEN Meetings
Local and free of charge, EPP PEN Meetings consist of seasoned Pricing and RGM professionals seeking inspiration and opportunities to reflect and discuss the future roadmaps of pricing and RGM with top experts and business influencers.
PEN participants benefit from valuable insights, peer collaboration, and practical strategies to overcome emerging challenges in pricing and RGM. These gatherings foster the sharing of real-world experiences and innovative approaches, helping attendees discover solutions tailored to their business needs.
Engaging with top experts and influencers, participants can refine their strategic direction, gain actionable takeaways, and build meaningful professional relationships—all contributing to the success of their future pricing and revenue growth initiatives.
💡 Exclusive Insights
Access cutting-edge trends and
strategies in pricing and RGM.
✍️ Peer Learning
Engage in open discussions with senior professionals from top organizations.
🎯 Actionable Takeaways
Leave with practical ideas to
implement in your business.
🤝 Trusted Network
Build meaningful connections in a
non-competitive environment.
PEN Meeting Location
Connect locally with fellow professionals, share insights, and tackle challenges. Join us!
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